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SIDA SHENG
Senior Watch Designer
Mr. Sheng is a seasoned watch designer with a dedicated focus on the craft for over 15 years. His journey in the watch industry began with notable roles at the Seiko Group in Japan and the Audemars Piguet Group in Switzerland. In 2022, he joined the Megir Group as the Design Director, leading an innovative team of 8 professionals. Throughout his career, Sheng has been at the forefront of contemporary watch design, seamlessly blending tradition with innovation. Known for his bold approach, he fearlessly incorporates new materials and techniques into his designs, staying in sync with the latest trends in the industry. Sheng's passion lies in pushing the boundaries of watch aesthetics, creating timepieces that resonate with both tradition and modernity.